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The significance of a logo - five reasons why you should have one

What is the purpose of having a logo? Here are five significant reasons:



Even if the brand names were not incorporated into the design, I'm confident that at least 99.99 percent of the world's population would know and name the brands represented. But, hey, if worldwide recognition and dominance in your sector aren't enough for you, consider the following:


A logo is significant because it:


1. Establishes your brand identification.

Remember when cowboys branded livestock in classic Westerns? They did it to show who owned what. The same should be true for your logo (minus the pain of a red hot branding iron). Your logo, which is imprinted on your products, business cards, and website, shows ownership. It can inform the rest of the world/potential customers who you are, what kind of goods or service you provide, and what advantage you provide to clients.





The Swirl Frozen Yogurt logo conveys that the firm offers frozen yoghurt, but the Noble Pillow design emphasises the company's regal-sounding name and communicates that this pillow brand is appropriate for royalty. The owl in the Little Minds Book Box window, which is often a sign of knowledge, speaks to the value to the buyer, i.e., smart youngsters.


2. Encourages potential consumers to learn more about you.

We don't live in a world where everything is black and white. Interesting design and colour attract people. The logo on your packaging or on your storefront should be designed to catch the attention and curiosity of potential customers, encouraging them to at least look at, and preferably buy, your goods.



The Forager's Table restaurant, which specialises in farm-to-table cuisine, entices diners into their business. They may use this emblem on their signs, menus, and website to attract hungry customers looking for this particular eating experience.


The product benefits are nicely communicated by the logo for this range of skin care cosmetics: fresh, soft, natural, and healthy. I want to take it off the shelf and put it in my basket because of its effective simplicity.


3. Sets you out from the competitors

Certain symbols have evolved to symbolise specific sectors or goods. How many pizza joints have you seen with a logo featuring an Italian cook with a moustache, a tall white hat, and a big grin? Perhaps an outrageously large pizza? A good logo should represent who you are while also distinguishing you from the competition. A good logo should be unafraid to stand out.




While you might not equate a bear in the woods with an investing firm (and you might even avoid bear imagery because of its association with a poor market), the Bear Creek Capital logo does a nice job of distinguishing this firm with a rustic picture that complements its name. The Midnight Pizza emblem, in particular, is a long cry from the happy Italian chef we're used to seeing. Plus, I think we can all identify to the late-night wolf screaming for pizza.


4. Enhances brand loyalty

A company's logo may be redesigned from time to time, whether to represent a change in the company's image or to reflect some other business development. This is something I understand as a marketer. I despise it as a consumer. When my favourite brands' logo is changed after I've become accustomed to it, I feel cheated. Now I have to retrain my brain to seek out fresh information. Brand loyalty is extremely important, and it is something that every company should strive for. A well-known and identifiable logo goes a long way towards establishing brand loyalty.




Both of these logos are eye-catching, different, and intriguing enough to stick in the mind. Their placement on items would make it simple to locate them on a busy shelf.


5. It can be used anywhere

Placing your logo on all of your marketing, packaging, goods, social media, website, and other materials is a great method to continually promote your brand and message, whether it's in the shop, in your consumers' homes, or online. Everything you do and create becomes connected with the logo and the brand if you've built your brand message and successfully tied it to your logo.




With simplicity, these logos move from signage to apparel to mobile marketing. If you want your logo to appear on a range of materials or in multiple media, keep it basic.


Need help with your logo design? Email jarrad@graphicbrain.com.au or call 0432789261 and get your project started today!

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